In a move that marks its next big leap, Celewish Media Pvt. Ltd., India’s pioneering celebrity engagement and production platform, has raised $750,000 from a group of Dubai-based angel investors. The fresh capital, valuing the company at ₹62 crore (pre-money), will fuel its expansion into the UAE and other Middle Eastern markets—a region known for its admiration of Indian entertainment.
Taking the Celewish Experience Beyond Borders
The celebrity engagement space in India has evolved rapidly, and Celewish has been at the forefront of this change. Founded by Mohssin Khan and Anvarul Hasan (Annu), the company has built a bridge connecting celebrities, brands, and fans through one cohesive platform.
With its entry into the Middle East, Celewish aims to make Bollywood and Indian pop culture more accessible to regional brands and audiences. The company plans to introduce a full suite of celebrity-led marketing services, from endorsements and live events to digital campaigns and fan shoutouts.
“The Middle East has always had a deep emotional connection with Indian cinema,” said Mohssin Khan, Founder & CEO of Celewish. “We’re creating a gateway for fans and brands in the region to engage directly with their favorite stars in more meaningful ways.”
Adding to that, Co-Founder and Director Anvarul Hasan (Annu) noted,
“This investment reaffirms Celewish’s potential to go global. We’re bringing our India success model to the GCC, enabling brands to collaborate with top celebrities and influencers effortlessly.”
The Faces Behind Celewish’s Rise
Mohssin Khan envisioned Celewish as a single, transparent platform that simplifies how fans and brands connect with celebrities. A self-made entrepreneur, his strength lies in merging creativity with commerce helping Celewish evolve from an idea into a national powerhouse in celebrity marketing and production.
Anvarul Hasan (Annu), an actor and creative professional, adds a unique layer of insight to the team. His experience in the entertainment industry gives him a first-hand understanding of how artists think and engage, making Celewish’s campaigns both authentic and audience-driven.
Together, they form a leadership duo that blends strategic foresight with artistic understanding one of the key reasons Celewish stands out in India’s entertainment marketing space.
A One-Stop Hub for Celebrity-Led Branding
Celewish isn’t just about connecting fans to celebrities it’s a full-fledged celebrity engagement ecosystem. Its offerings include:
- Endorsements & Influencer Campaigns for brand visibility
- Celebrity Event Appearances across launches, weddings, and shows
- In-house Production Services for TVCs, music videos, and ad films
- Fan Interaction Experiences through personalized video messages and shoutouts
- Talent Management covering top-tier actors, creators, and influencers
Celewish has already partnered with names such as Kareena Kapoor Khan, Saif Ali Khan, Malaika Arora, Karan Johar, Govinda, and Sanya Malhotra. Among its standout projects is a high-impact airport campaign featuring Saif Ali Khan for McPherson & Valentines sunglasses.
What’s Next for Celewish
Armed with new funding, Celewish is preparing to:
- Launch dedicated operations in Dubai and across the GCC
- Build partnerships with local brands in luxury, lifestyle, and F&B sectors
- Develop AI-powered studios to design next-gen celebrity avatars and virtual influencers
The company’s focus remains clear to redefine how global audiences experience celebrity influence. As Celewish steps into the Middle East, it’s not just expanding territories it’s expanding possibilities for how entertainment and engagement come together on a global scale.
